"We have entered into a 12-month contract with Local Authority Support, meaning that their trained team will patrol across our area, issuing £75 fixed penalty notices to anyone seen breaching the council’s public space protection orders, including littering, dog fouling and other anti-social behaviour," said Cllr Mike Solomon, North Somerset Council's executive member whose portfolio includes environmental services.
"We know there is public appetite for increased enforcement - in a recent survey, 90 per cent of respondents said that they wanted to see more on the spot fines issued for littering and dog fouling."
The council held its 'Your Neighbourhoods' consultation last year with responses showing only 40 per cent of people thought their area was clean and 25 per cent thinking it was OK; with 90 per cent of respondents also agreeing that it was reasonable to issue on the spot fines to deal with dog fouling and 77 per cent agreeing it was reasonable to deal with littering.
Fines will also apply to anyone seen breaching orders on land where dogs are excluded or required to be kept on leads.
"Environmental crime and anti-social behaviour have a detrimental effect on our communities and local area. Working with LA Support allows us to build on the great work our teams are already doing and take a more robust approach to enforcing our public space protection orders.
"We hope this approach will deter people from offending in the first place and lead to North Somerset being a cleaner, greener place to visit, live and work," added Cllr Solomon.
John Roberts from LA Support said: "We are excited to be delivering our environmental enforcement service on behalf of North Somerset Council for the next 12 months. "Our aim is to help make the area cleaner and safer for residents and visitors alike through visible engagement with the public.
"We're extremely grateful to North Somerset Council for placing their faith in us to deliver this service and we will carry out our patrols in a transparent and proportionate manner.
"We will do all in our power to address the anti-social behaviour which manifests itself in a small section of the community and visitors who continue to blight the landscape by dropping and leaving litter and failing to remove dog faeces."
There's more information on the public space protection orders currently in place on the council's website at www.n-somerset.gov.uk/pspo
The council is taking other steps to tackle these environmental issues.
"As well as enforcement LA Support will be doing work with schools and community groups about the work they do," said Cllr Solomon. "I would also like to acknowledge all the wonderful work the many volunteers do in our area picking up other people's litter to keep North Somerset clean.
"We have good working relationships with our town and parish councils around these issues and we have installed extra bins in some places. In the coming weeks we will have extra crews we are recruiting at the moment to empty bins and carry out other cleaning on a seven day basis and into the evening in key areas."