First of its kind interactive iPoint launched in Weston


A new interactive information point, the first of its kind in the UK with its unique variety of functions, has been officially launched in Weston-super-Mare.

The iPoint in Regent Street has a range of functions, allowing users to buy paper and smart tickets, top-up a smart card, plan a journey by public transport or browse news and events pages on the touch-screen system.

Two screens provide passengers with live information about bus and rail departures, along with a Twitter feed for live transport updates across the West of England. The iPoint is the first in the country to provide all these functions.

To mark the official launch of the iPoint Cllr Elfan Ap Rees, deputy leader of North Somerset Council and executive member with responsibility for transport, met with those involved in the iPoint’s development including 21st Century Passenger Systems, ACT, Crosville Motor Services, First West of England, Systra, Squid and SWSAL.

The group also celebrated the announcement that the wider roll out of Travelwest smart initiatives in Weston has been shortlisted for a National Transport Award. This recognises the roll out of smart cards on Crosville buses in Weston, the development of the iPoint and the innovative branding of the products.

Cllr Ap Rees said: “I’m pleased to officially launch the iPoint and celebrate this new, innovative facility with our partners. It’s very fitting that we have been shortlisted for a National Transport Award as North Somerset is leading the way with new public transport technology and being recognised at such a prestigious event is a seal of approval for this project.

“Thank you to all our partners who have worked so hard to get the iPoint up and running. I hope both local residents and visitors to Weston this summer will benefit from this new technology and be encouraged to use public transport.”

Russ Singleton, 21st Century Passenger Systems chief executive, commented: “We’re really proud to have been invited to assist in developing this completely new kind of ticketing machine, giving passengers an easy way to pay for their bus travel and plan their onward multi-modal journeys. Now the iPoint has been officially launched we are confident that the people of Weston-super-Mare will begin taking advantage of the amazing facilities North Somerset is offering.”

Gary Watts, ACT chief executive, added: “This project is all about increasing the convenience of using public transport by making it easy for passengers to access the tickets and information they need.”

Following the launch, the group kicked off a competition by taking an iPoint selfie. From Monday 1 to Wednesday 31 August, the council is hosting a competition encouraging people to take a selfie with the iPoint and upload it to social media using the hashtag #ipointselfie. The first prize is an iPhone 6s, which has kindly been donated by 21st Century Passenger Systems.

For more information visit the North Somerset Public Transport Facebook page or email public.transport@n-somerset.gov.uk.