Businesses use social media to aid recovery of North Somerset’s high streets

12:36pm - 27 April 2021

As non-essential organisations re-opened their doors in April, a new project has been brought in to support local businesses with their online presence.

North Somerset Council, with funding from the European Regional Development Fund and HM Government, is supporting the safe reopening of non-essential retail with social media consultant Maybe* to help them reach more customers and boost sales.

The new project will offer businesses:

  • free social media training and support
  • create a network of connected traders that can support and promote each other
  • free weekly webinars with practical solutions and easy to use tools to connect with audiences
  • improve return on investment and understand how to stay ahead of the competition

The platform includes a Virtual High Street, showcasing live content from local businesses allowing shoppers to find businesses near them, view their recent social media content and engage with them.

Cllr Mark Canniford, Executive Member for Placemaking and Economy at North Somerset Council, said: “Businesses have been forced to change their way of trading over the last year, meeting their custom base online. Even as more restrictions are lifted, many shoppers still prefer to discover their shops online.

As the market changes, so must we. We’ll continue to support businesses to increase their digital presence and encourage people back to the town centres, visiting shops they may not have visited before and support our local economy to get back on its feet.”

Polly Barnfield OBE, CEO of Maybe said: “Our aim is to enable shoppers to have a better shopping experience, discover businesses that they may not have known before and provide businesses with the tools to reward for their High Street spend. To compete, high street businesses need to up their digital game, promote their physical stores and collaborate. Our platforms help them collectively to do that.” 

To sign your business up today, follow the simple sign up instructions.