Weston’s purple reign continues


Weston-super-Mare’s purple reign continues!

For the fourth year in a row the town has been awarded the prestigious Purple Flag in recognition of its safe and diverse evening and night-time economy.

It follows a joint submission by North Somerset Council and the Weston Business Improvement District (BID) to the Association of Town and City Management who manage the national accreditation scheme.

Towns achieving Purple Flag status are recognised for providing a vibrant mix of night-time entertainment while promoting the safety and wellbeing of visitors and local residents.

In confirming Purple Flag status for Weston for another year the assessors said: “Weston-super-Mare continues to demonstrate good practice and innovation in the re-development and management of its evening and night-time economy.”

They highlighted a number of positive initiatives including:

  • the recent launch of the “Best Bar None” accreditation scheme aimed at promoting responsible management and operation of licensed premises
  • the traffic light scheme which ensures licensed premises meet certain standards – all premises in the Purple Flag area are currently rated “green”
  • the “strong” partnership working by the various agencies involved in the evening and night-time economy.

The assessors also praised the “great range of new venues” and said it was “good to see” a five per cent decrease in recorded crime and anti-social behaviour in the town centre during the night-time economy period.

“The Purple Flag award is testament to the dramatic regeneration we are seeing of the town centre and all the partnership work that goes into reducing night-time economy related crime,” said Cllr Felicity Baker, the council’s executive member for community safety.

“We will continue to work together to ensure people have a good night out in Weston by introducing new initiatives like the Best Bar None scheme which has a track record of making people safer and improving standards in licensed premises in towns and cities across the country.”

“The Purple Flag initiative completely dovetails with the activities and objectives of both the Town Centre Partnership and Business Improvement District,” said Weston town centre and BID manager Steve Townsend.

“Although we support the evening and night-time economy consistently with our street wardens, radio link and incident recording, the award is not just about safety. Maintaining a vibrant night-time offer has also been key and we are pleased that our restaurant offer continues to improve.

“The long-term plans for additional residential, coupled with the University Centre Weston becoming an economic engine, is also starting to yield a youthful atmosphere and a thriving social scene.”

North Somerset Neighbourhood Inspector Jess Aston said: “It is great that Weston-super-Mare has again retained this important status, which reflects the hard work everyone puts in to keeping our town’s residents, workers and visitors safe.

“Our dedicated weekend Operation Adjudicate continues to help ensure residents and visitors enjoy what the town has to offer in safety. We are extremely pleased that the good team work has been recognised.”